The vision of Bedi Natural beauty started with Bedi Matulu.

We present you our history, mission and how it all began.

Introducing the CEO

In 2020 Bedi Matulu built Bedi Natural Beauty after discovering her passion for a healthy haircare regime. After years of lacking confidence and insecurities in wearing her hair naturally. In 2012 she finally decided to adapt a healthy haircare routine that will change the way she sees her hair and bring her to accept and love her genuine natural hair.

Despite her fear of showing her natural hair in the public, she went forth with her transformation. Bedi's background in science in addition to her determination helped discovering her hair texture and the care it needed. After a lot of researches along with different experimentations, she was able to grow and love her hair but more importantly she gained the confidence to wear her natural hair out with pride.

Through our branding, we desire not only to make high quality products but to incorporate natural and safe ingredients for the best result possible. Our vow is to help everyone gain their confidence back, by loving and learning how to take good care of their natural hair.